Foundation for Alcohol and Drug Education
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20th November 2014
Water is being marketed as a spoof beer brand in the latest campaign aimed to curb problem drinking in New Zealand.
The Health Promotion Agency campaign, which includes television ads, billboards and street posters, begins today and continue until January.
HPA communication and capacity manager Tane Cassidy said water was being marketed in a light-hearted way. That included renaming it Not Beersies, a term audiences were familiar with from previous alcohol awareness campaigns.
He was confident the target audience - 18- to 35-year-olds who drink at a medium-to-high-risk level and who are open to change - would get the message that water was a healthy alternative to alcohol, and a way to help pace drinking.
"We had a lot of success with the Yeah, Nah campaign. This is another tool for saying that; for saying, 'Sorry, boys, I'm on the Not Beersies tonight'."
20th November 2014
Children's Commissioner Dr Russell Wills has called for fewer Hawke's Bay liquor outlets and the end of cheap alcohol.
"If we want to tackle foetal alcohol syndrome, which is causing devastation and certainly enormous workload for me in out-patients, the single most effective policy change would be to raise the price of very cheap alcohol. There is no doubt about that," he said.
Speaking at the Paediatric Society of New Zealand's Annual Scientific Meeting in Napier yesterday, he encouraged the conference for all child health workers to submit to local governments' alcohol policies.
"I would like to see a fall in liquor outlets across Napier and Hastings over the next five years and I would like to see our government have a plan to do that."
2013 Resource Catalogue Now Available
The 2013 Resource Catalogue is now available.
Download your copy here or get in touch by email and we'll send you a copy.
Ordering resources is easy. Either, fax your order using the order form sent
with the 2013 Catalogue, or email your requirements to firstname.lastname@example.org and it
will be actioned the same day. The
Foundation continues to distribute a wide range of resources to New Zealand
secondary schools. Clearly FADE's resources are well used and
meet the demands of the New Zealand curriculum. Get in touch if you need any
help at all.
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